by Mathijs Aliet | Jun 13, 2024
VINAMILK Crafting a Strong Brand Identity for a Dairy Brand Creating a strong brand identity for a dairy brand involves more than just designing a logo and choosing colors; it encompasses a comprehensive strategy that communicates the brand’s values, story, and...
by Mathijs Aliet | Jun 13, 2024
MBA-i Understanding the University’s Identity It’s not just about designing a visually appealing symbol; it’s about encapsulating the institution’s identity, values, and aspirations. This article will guide you through the process of creating a memorable...
by Mathijs Aliet | Sep 27, 2023
Corporate Identity: Brandmark Design Corporate identity is essential because it shapes how the brand is perceived and remembered by the target audience. It is a strategic asset that can influence customer behavior, trust, loyalty, and ultimately, the success of...
by Branding Square | Jul 26, 2023
How to leverage retail branding to drive revenue a step-by-step process We were briefed to undertake the retail design and retail branding harmonization of Electrolux’ retail environments across South-East Asia. The brand’s retail presence was not competitive with...
by M3eliweb8 | Apr 27, 2023
A strong visual identity is consistently on-brand, yet flexible and versatile Work started with the development of a rich kit of assets, a brand slogan was crafted and visualized in stamp format. A color palette was chosen consisting of three core brand colors,...
