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what is branding ?

Branding is a deliberate process that is aimed at influencing how people think and feel about a product, business, service, place or person with the purpose of establishing a long-term commercial relationship

getting brands on-brand
360 degrees

creating brands that are
more than a logo
we lep brands stay relevant
as times change

getting brands on-brand
360 degrees

single execution or 360 solution .

We help businesses on projects large and small, whether you need a single execution (ie the design of a catalogue, a booth for an exhibition or a website design) or fully integrated 360 degree solution we are here for you.

our process.

brandingsquare process stage 1 discovery

discovery

all projects start with a conversation, a project briefing and a deep-dive into context of category & audience.

brandingsquare process stage 2 brand strategy

brand strategy

through a collaborative approach, we help crystallize brand positioning, persona & strategy.

brandingsquare process stage 3 brand style and visual identity

brand style & visual identity

to allow us to develop a visual identity that is rich, flexible & versatile we align early on style preferences.

brandingsquare process stage 4 brand concept and design

brand concept & design

creative concept work starts where we synthesize all inputs into 2 or 3 initial concept studies.

brandingsquare process stage 5 brand world implementation

brand world implementation

a winning concept is executed 360° (web, socials, retail, print etc) design principles & guidelines are defined.

brandingsquare process stage 6 scaling and next steps

scaling & next steps

brand ideation, network introductions, up-skilling, internationalization etc. Did we mention we do more than design?